Developing a Comprehensive Launch Plan
Case Study:
Crafting a Comprehensive Launch Plan for a Digital Therapeutic
This case study highlights how a biopharma company successfully developed and streamlined a launch plan for a mental health digital therapeutic, navigating the complexities of an emerging therapeutic space.
Key takeaways include:
- Challenge: Launch a digital therapeutic in the mental health space with no prior experience and ensure alignment across multiple customer channels.
- Approach: Magnolia conducted interviews, collected insights from internal stakeholders, and identified gaps in activities. Workshops refined priorities, resulting in a cohesive strategy focused on four key areas: raising awareness, demonstrating clinical benefits, integrating into treatment pathways, and patient support.
- Outcome: The comprehensive plan aligned internal efforts, addressed channel-specific needs, and enabled the company to execute an efficient, targeted launch. Additional recommendations included creating patient-friendly materials and engaging state policy decision-makers.
Download the case study to discover how strategic planning can streamline launches and enhance success in emerging therapeutic areas.
