Watch Presentation:
MMA Payer Objection Handling

Objection Handling in an Evolving Market Access Landscape

Join Amanda Forys, Managing Partner at Magnolia Market Access, alongside Becky Roman and Pamela Landsman-Blumberg, for an in-depth webinar on handling payer objections in market access. The panel covers key topics like developing strong payer value propositions, navigating payer negotiations, and addressing key concerns such as affordability, clinical value, and equitable access to care.
Learn practical strategies and review real-world case studies to help manufacturers succeed in meeting payer demands and overcoming objections to new products.