Calculating Adherence in the Presence of Variable Follow-Up
Case Study:
Measuring Adherence in Variable Follow-Up Settings
This case study explores how a small pharmaceutical company utilized innovative adherence measurement techniques to support the relaunch of a higher-dosage oral oncology treatment for Multiple Myeloma (MM).
Key insights include:
- Challenge: Compare adherence between two treatment formulations in the presence of variable therapy cycles.
- Approach: Magnolia Market Access applied the medication possession ratio for flexible time-period (MPRF), a continuous adherence metric tailored to variable treatment timelines.
- Outcome: Results supported a conference abstract and peer-reviewed manuscript submission, advancing real-world evidence for the treatment’s relaunch strategy.
Download the case study to learn how data-driven adherence insights can shape successful pharmaceutical strategies.
